Data Protection in Uzbekistan

Electronic marketing in Uzbekistan

The Law on Personal Data does not specifically regulate the use of personal data in electronic marketing. However, considering that the Law on Personal Data applies to any processing of personal data this Law will also cover processing of personal data in electronic marketing.

In addition to the above, the Law of the Republic of Uzbekistan No. ZRU-792 "On E-Commerce" dated 29 September 2022, effective from December 31, 2022, stipulates that the terms of use of personal data in e-commerce trading may be contractually agreed by e-commerce participants.

Lastly, the Law of the Republic of Uzbekistan No. ZRU-776 "On Advertisement" (new edition) adopted on 7 July 2022 and effective from  September 9, 2022, introduced new rules for dissemination of advertisements via telecommunication networks. A prior consent of a person is now required for distribution of advertisements through telecommunication networks. Given that telecommunication networks are broadly defined by law, it is most likely that such networks also include Internet and, therefore, this rule shall also apply to distribution of advertisements via Internet.

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