Data Protection in Pakistan

Electronic marketing in Pakistan

The legislation at present does not provide a comprehensive framework to regulate electronic marketing and the processing or transmission of any personal data as a result of electronic marketing. Section 25 of PECA 2016 however prohibits any person from engaging in spamming (including transmission of harmful, fraudulent, misleading, illegal or unsolicited information), though it may be  noted that the aforementioned prohibition is only applicable where such spamming is done by a person for a wrongful gain.

Pursuant to the provision of PECA 2016 on spamming, PTA has restricted promotional text messages from telemarketing firms, which now have to provide the recipient with an option to unsubscribe in the promotional message.

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