Data Protection in Vietnam

Electronic marketing in Vietnam

According to Vietnam’s anti-spam regulation (i.e. Decree No. 91/2020/ND-CP on anti-spam text messages, emails and calls), advertisements by text message, email and call may only be sent or made in compliance with specific requirements, notably including:

  • it is prohibited to send advertising messages or make advertising calls to phone numbers on the Do-Not-Call Register;
  • for phone numbers not included in the Do-Not-Call Register, only one initial advertising registration message (i.e. a message inquiring whether the user would like to receive advertising communications from the advertiser) is allowed;
  • if the user refuses to receive advertising messages after receiving the initial advertising registration message, no further advertising message is allowed;
  • immediately after receiving a refusal request from a user, the advertiser must terminate providing advertising messages, email or calls to such user;
  • no more than three advertising messages / three advertising emails / one advertising call per day may be sent or made to the same user;
  • advertising messages are only allowed from 7 a.m. to 10 p.m.; advertising calls are only allowed from 8 a.m. to 5 p.m.; and
  • advertising contents must comply with advertising laws.

Organizations are not allowed to hide their names or use unlawfully the name of others when sending advertisements via e-mail or text message. Specific information must be stated in each electronic message: for example, information about the advertiser and the advertising service provider, opt-out function (refusing acceptance of advertisements), and a label identifying “QC” or “ADV” [QC means Adv. in Vietnamese].

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