Data Protection in Zambia

Electronic marketing in Zambia

Electronic marketing is governed by the Electronic Communications and Transactions Act No. 4 of 2021 (the “ECTA’). The ECTA provides that a person marketing by means of electronic communication shall provide the addressee with: 

  • the person’s identity and contact details including its registered office and place of business, email, contact and customer service number;
  • a valid and operational opt out facility from receiving similar communications in future;
  • the identifying particulars of the source from which the originator obtained the addressee’s personal information; and
  • applicable privacy and other user policies. 

The ECTA also places restrictions in respect of unsolicited commercial communications to a consumer. The ECTA provides that a person may send one unsolicited commercial communication to a consumer, such commercial message can only be sent where the opt in requirement is met. 

The ECTA further provides that an originator who sends unsolicited commercial communications to an addressee who has opted-out from receiving any further electronic communications from the originator through the originator’s opt out facility, commits an offence.

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