Data Protection in Jordan

Electronic marketing in Jordan

There is no specific provisions on Electronic Marketing in the Data Protection Law. However, Article (14) states:

  • The transfer and exchange of Data between the Controller and any other person, including the Recipient, shall not be allowed without the Consent of the Data Subject and in accordance with the following conditions:
    • The transfer serves legitimate interests of the Controller and the Recipient.
    • The Data Subject has sufficient knowledge of the purposes for which the Data will be used.
    • The transfer is not for marketing products or services unless the Data Subject has given Consent for that purpose.

Accordingly, electronic marketing is allowed prior to the consent of the Data Subject.

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