Data Protection in Côte d’Ivoire

Electronic marketing in Côte d’Ivoire

The data must be collected lawfully, fairly, and for specific, explicit, and legitimate purposes (Article 15 of the Law on the Protection of Personal Data).

The data subject may freely object to the use of their data for prospecting activities, including electronic marketing, in accordance with Article 30 of the Law on the Protection of Personal Data. This right must be explicitly brought to the attention of the data subject.

However, the data controller may refuse an objection if there are compelling legitimate reasons justifying the processing, as provided in Article 30 of the Law on the Protection of Personal Data. 

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