Data Protection in Paraguay

Electronic marketing in Paraguay

The Electronic Commerce Law requires that all marketing communications and promotional offers:

  • state that they are commercial communications;
  • include the name of the sender; and
  • provide a mechanism through which the recipient may choose not to receive any further communications from the particular sender. 

Additionally, the communication shall state that the recipent's private data was obtained without violating privacy rights.

Electronic Marketing is also subject to general marketing and advertising related provisions of the Consumer’s Protection Law.

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