Data Protection in Moldova

Electronic marketing in Moldova

The Law regarding information society services dated July 22, 2004 provides for certain legal requirements for distribution of commercial electronic messages in the area of electronic commerce. In particular:

  • commercial electronic messages are allowed only subject to the preliminary consent of a subscriber or addressee to receive such messages;
  • the recipient shall have easy access to information regarding the individual or legal entity sending the message;
  • commercial electronic messages regarding sales, promotional gifts, premiums etc. shall be unequivocally identified as such and the conditions for receiving of such promotions shall be clearly stated to avoid their ambiguous understanding.

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