Data Protection in Morocco

Electronic marketing in Morocco

Direct marketing by means of an automated calling machine, a fax machine, email or a similar technology, which uses, in any form whatsoever, an individuals' data without their express prior consent to receive direct prospecting is prohibited.

However, direct marketing via email may be allowed if the recipient’s email address has been received directly from him / her.

In the absence of consent, unwanted emails can only be sent if all of the following conditions are satisfied:

  • The contact details were provided in the course of a sale
  • The marketing relates to a similar product
  • The recipient was given a method to opt out of the use of their contact details for marketing when they were collected

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