Data Protection in Indonesia

Electronic marketing in Indonesia

The PDP Law and the General Data Protection Regulations do not specifically address electronic marketing.

Similar with other processing activities of personal data, a legal basis shall be available for conducting (electronic) marketing activities (e.g. consent of the personal data subject).

It is interesting to note that one of the reasons for the introduction of the right to withdraw consent under the PDP Law was to enable personal data subjects to avoid (further) personal data breach occurrences which have emerged due to, among others, direct marketing practices.

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