Data Protection in Egypt

Electronic marketing in Egypt

Pursuant to Article (17) of the Law, any electronic communication for the purpose of direct marketing to the data subject shall be prohibited unless the following conditions are met:

  • consent is obtained from the data subject;
  • the communication includes the identity of its creator and sender;
  • the sender has a valid and complete address to be contacted at;
  • the purpose is clearly indicated as being for direct marketing; and
  • clear and uncomplicated mechanisms are set to allow the data subject to refuse the electronic communication or to withdraw his/her consent to receive such communication.

Further, Article (18) of the Law, provides that the sender of any electronic communication for direct marketing purpose shall undertake to do the following:

  • specify a defined marketing purpose;
  • not to disclose the contact details of the data subject; and
  • maintain electronic records evidencing the consent of the data subject to receive electronic marketing communication and any amendments thereof, or their non-objection to its continuity for a duration of three (3) years from the date of sending the last communication.
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