Data Protection in Russia

Electronic marketing in Russia

Processing of personal data for directly contacting data subjects for purposes of sales and marketing is allowed only with the consent of the data subject. In addition to the consent requirement under personal data rules, electronic marketing activities are regulated by the Law “on Advertising” No. 38-FZ dated 13 March 2006. The Advertising Law features an Anti-Spam rule under which the distribution of advertising through telecommunications networks, in particular, through the use of telephone, facsimile and mobile telephone communications, is allowed only with the consent of party receiving the advertising. The advertiser bears the burden of proof to show that consent was received. Consent to receive advertising may be revoked at any time, and the advertiser is obligated to immediately cease distribution of the advertising upon such revocation.

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