It is forbidden to communicate unsolicited marketing and advertising emails (SPAM) using a real person's name and address, unless that person has consented to such type of advertising, except for cases where the sender of the unsolicited advertisement has legally obtained the address of such individuals through a previous engagement with them. 

The Law provides that any individual shall have the right to object to the processing of their personal data for legitimate reasons, including to the collection and processing of personal data for marketing/promotion purposes (exceptions apply).