Data Protection in Kazakhstan

Electronic marketing in Kazakhstan

The Law on Online Platforms and Online Advertising provides for certain requirements for personal data protection in relation to the use of online platforms (websites, messengers, etc.) and online advertising.

In particular, it prohibits the profiling of the online-platform’s users for the purposes of targeted advertising if such profiling is based on race or nationality, political opinions, biometric or personal data, or information about the users’ health. Profiling is defined as a set of algorithms aimed at determining the preferences and (or) interests of users.

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